mardi 30 octobre 2012
When the mobile reinvents the shopping
Par Dauphine Dauphine 2012, mardi 30 octobre 2012 à 10:51 :: eMarketing in general
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mardi 30 octobre 2012
Par Dauphine Dauphine 2012, mardi 30 octobre 2012 à 10:51 :: eMarketing in general
Par Dauphine Dauphine 2012, mardi 30 octobre 2012 à 10:48 :: Advertising
Par Dauphine Dauphine 2012, mardi 30 octobre 2012 à 10:47 :: Buzz marketing
Par Dauphine Dauphine 2012, mardi 30 octobre 2012 à 10:47 :: Social Networks
mercredi 24 octobre 2012
Par Dauphine Dauphine 2012, mercredi 24 octobre 2012 à 09:21 :: e-Mail
Need tips for your email marketing program? Here, are five easy and effective solutions that will ensure its success.
Par Dauphine Dauphine 2012, mercredi 24 octobre 2012 à 09:16 :: Advertising
Utilization of social channels about B2B companies.
How they use them to generate more prospects.
The Marketo Company gives us the keys for it's strategy.
The authors show us that B2B companies have great utility of social networks
The social channels are very present in personal or professional life. Companies have more and more employs them to generate more potential customers.
Today, 1/3 of global B2B buyers use social media to engage with their vendors. And 75% expect to use social media in future purchases processes.
What is the strategy used by companies to have such success ?
What can be the negative point about it ?
Internet : New Generation
At the beginning the main utility of internet were mailing, searching…so, peoples spend a short time on internet but with social networks, internet users start to spend more time « connected » and that way inspire new marketing strategy.
In the professional field of a B2B strategy, compagny find interest to used social network to promote it expert, to be visible, to express… The « inbound marketing » is used by the compagnies, and it respect in particulary visibility and presence.
In 2012, everything is possible on internet, job searching, sellings, informations… it’s for this reason than B2B socials networks are important, know-how searching, competence, domain we would to work, profils, an employer can share with his employes or potentials… He cans promote his compagny, create a difference with others and more and more exemple.
There will always be negative points but fortunately many positive BtoB can now move forward more ideas, faster, and creates a specific profile to yourself. This is a real wealth that allows to exchange, share, design, help improve its reputation, this example on Linkedin with 175 million members.
We can say clearly that social networks are nowadays essentials. Yet, despite all the advantages that we know, they still have obvious disavantages as « Leak of clics » or the management of relationships with all the users.
But then, what are the solutions for compagnies to enjoy all the advantages of web 2.0 without undergo all the disadvantages of it ? It’s probably up to the compagny itself to set up its own limits about the social networks use and what can be told about it online.
But one question remains unanswered : Are the social networks just a simple fad ? Because even if the number of users is important, only 0,04% of clics are recorded on web add on those networks, so we can ask ourselves about the effectiveness of web marketing strategy. It s true that the social networks change the models and the organisation of traditionnal marketing, because of the diffusion of the product on the internet.
But then will the vision of web marketing overlooks on the traditional vision of marketing ? Only the future will tell …
How-to-Optimize-Social-Channels.pdf
Par Dauphine Dauphine 2012, mercredi 24 octobre 2012 à 09:14 :: Advertising
Par Dauphine Dauphine 2012, mercredi 24 octobre 2012 à 09:13 :: Advertising
"Can’t wait,
Try it, it's risk free!"
Par Dauphine Dauphine 2012, mercredi 24 octobre 2012 à 09:12 :: Advertising
Par Dauphine Dauphine 2012, mercredi 24 octobre 2012 à 08:59 :: Social Networks