mercredi 30 janvier 2013
PIP mobile phone problems
Par Dauphine Dauphine 2012, mercredi 30 janvier 2013 à 09:26 :: General
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mercredi 30 janvier 2013
Par Dauphine Dauphine 2012, mercredi 30 janvier 2013 à 09:26 :: General
Par Jean-Eric Pelet, mercredi 30 janvier 2013 à 09:17 :: General
lundi 12 novembre 2012
Par Dauphine Dauphine 2012, lundi 12 novembre 2012 à 13:32 :: Social Networks
Communicate via social media with consumers, that is easy. But to get into the Chinese social media market means to overcome several hurdles and to understand the market's rules and consumer habits.
The Chinese way - ‘An error occurred. Please try later.’
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How to succeed in the market
Worth knowing: |
Not a mission impossible, but hard workBy developing new techniques to manage the customer relationship and considering the mentioned facts, companies will make the most of the high social media activity of the Chinese. They should profit from analogies with similar markets and from the incredible potential of the market with regard to the number of internet users.
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Facebook, 2012. Facebook Newsroom. http://newsroom.fb.com/News/457/One-Billion-People-on-Facebook
Financial Times Deutschland, 2012. Article ‘Alles außer Facebook’. http://www.ftd.de/it-medien/computer-technik/:china-alles-ausser-facebook/70020586.html
Internet World Business, 2012. Heftarchiv Ausgabe 12 2012. Article ‘Das Netz im Reich der Mitte’. http://www.internetworld.de/Heftarchiv/2012/Ausgabe-12-2012/Das-Netz-im-Reich-der-Mitte
Lingner Consulting New Media, 2012. Article ‘Social Media und Employer Branding in China’. http://lingner.com/zukunftskommunikation/china-im-social-web
McKinsey Quarterly, 2012. Marketing & Sales, Digital Marketing, April 2012. http://www.mckinseyquarterly.com/Understanding_social_media_in_China_2961
n-tv, 2012. Article ‘Cyber-Attacken in Zeiten des Parteitags: Google in China geblockt’. http://www.n-tv.de/technik/Google-in-China-geblockt-article7717896.html
t3n We Love Technology, 2012. Article ‘Social Web in China: Wie deutsche Unternehmen im Reich der Mitte erfolgreich sind’. http://t3n.de/magazin/china-sozialen-netzwerke-social-web-mitte-229593/
we are social, 2012. Blog. Post ‘Social, Digital and Mobile in China’. http://wearesocial.sg/blog/2011/12/social-digital-mobile-china/
Yahoo! Deutschland, 2012. Nachrichten. Article ‘Facebook heißt hier RenRen: Social Media in China’. http://de.nachrichten.yahoo.com/blogs/total-digital/facebook-hei%C3%9Ft-hier-renren-social-media-china-125602858.html
YouTube, 2012. Video ‘PandoHouse Rock: The Great Firewall Of China Song’. http://www.youtube.com/watch?v=89lQef9-k18
YouTube, 2012. YouTube Statistics. http://www.youtube.com/t/press_statistics?hl=en-GB
Par Dauphine Dauphine 2012, lundi 12 novembre 2012 à 09:34 :: Social Networks
Par Dauphine Dauphine 2012, lundi 12 novembre 2012 à 00:35 :: Advertising
Summary
Facebook, twitter, youtube or link-in ,these social-medias do not exist in China because of the censorship. Chinese people are using different social media like renren, weibo or kaixin. Because of the different culture, they have a different way of using social medias weither it's used by online users or companies.
Introduction
The world's largest demography is also the world's largest social-media market. It's vastly different from its counterpart in the west but there are some similar aspects. Social-media is a larger phenomenon in the world’s second-biggest economy than in other countries,
including the United States. But why is it not exactly used the same as in the western countries?
1. Surveying the scene
-the world's biggest internet user base
-world's most active environment for social media
-chinese companies have social medias more advanced tan in western countries
-A growth of social medias is difficult because of the censorship established by the government
2. Particularities of chinese social-medias
-Social media targets a Socio-professional group of people, depending on the age, family situation etc..
-Given the active censorship in China, Social Medias are very influenced by the Chinese culture.
-Young people are very active on social Medias.
-Social medias develop themselves more and more, and the government has difficulties to have them under control
3. Consumers and social media
- Multiple accounts
- 100 millions mobiles social users
- Users value the advices of opinion leaders
-A real opportunity for marketers
4. How companies are using social media
-A window to show their products
-they are using artificial writers
-A problem for users to distinguish the right from the fake
5. Crafting a winning strategy
- Chinese brands use essentially social medias efforts to support their goals!
- Making content authentic and entertaining to attract more internet users
- Marketing team constantly adapting content and learn from the users reactions
- Ingredients of success in marketing action are pretty similar but different because of the particular context in china with a big government power.
Conclusion
Companies are taking adventages of social-media and are using them as a tool for their strategy.
Chinese inhabitants are strongly influenced by social medias, which impact heavily on their consumption.
China is a politicly a communist country and informations are censored by the government. We can wonder where social medias will stop their explosive growth and if they will ever change the policy about censorship on social medias.
Sources
http://weibo.blog.lemonde.fr/
-https://docs.google.com/folder/d/0BxUAZLrIhGt-Ni1helNDanFUMVN5a3VkbUFhN1YwQQ/edit?pli=1&docId=0BxUAZLrIhGt-NW1vZ0JsQ0dDUkU
-http://www.chine-informations.com/actualite/micro-blogage-weibo-veut-concurrencer-twitter-avec-sa-version_30843.html
-http://www.marketing-chine.com/e-marketing/les-utilisateurs-des-reseaux-sociaux-chinois
Exemples of Chinese social media (1: renren, 2: sina weibo)
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dimanche 11 novembre 2012
Par Dauphine Dauphine 2012, dimanche 11 novembre 2012 à 22:34 :: Social Networks
samedi 10 novembre 2012
Par Dauphine Dauphine 2012, samedi 10 novembre 2012 à 13:59 :: Social Networks
vendredi 9 novembre 2012
Par Dauphine Dauphine 2012, vendredi 9 novembre 2012 à 14:42 :: Technological View
Par Dauphine Dauphine 2012, vendredi 9 novembre 2012 à 09:56 :: Advertising
Mobile marketing is simply the process of marketing to people via their mobile devices. This is really just an extension of internet marketing, as more and more people are starting to spend more time on their mobile devices and less time on their computers it was inevitable that the internet marketers would move into this form of marketing.
If you want to be successful with your mobile marketing campaign, you will need to be more creative in your approach to marketing.
mardi 6 novembre 2012
Par Dauphine Dauphine 2012, mardi 6 novembre 2012 à 15:58 :: eMarketing in general
Today, social networks are a tool to promote sustainable development in companies. Women & Sustainable Development Network is an association that organizes meetings, debates and conferences in order to value both women's entrepreneurship and sustainable development. During the last meeting in 2012 different points of sustainable development were discussed.
The definition of the social network is quite vague but the main idea is to share and strengthen social ties.
Today, a new style emerged: ethical and solidarity social networks. Their philosophy is “everybody can become a sustainable development actor”. Social networking websites are now adapted to integrate the values of sustainable development. And some social networks have a policy to become sustainable development actors.
Ethical and solidarity social networks:
Today, only a few ethical and solidarity social networks exist, and are rather dedicated for the average person. Causes and Jumo, American websites, both designed by the co-founder of Facebook, stand out with the new French platform reWorld.
Specialized social networks:
Many other ethical social networking initiatives have emerged, but they are dedicated to specific areas of sustainable development or smaller target audiences.
Tinkuy
Les Végétaliseurs, « pour voir la vie en vert »
EnviMotion
Studies tend to show that many business professionals, including senior managers, have difficulties to integrate the issues, principles and objectives of sustainable development. But some of them begin to understand the issue.
The companies’ social networks host communities of interest. They are initiated by employees or by the company itself, when collaborating with its teams, on topics such as sustainable development or the integration of disabled employees.
Examples:
Conclusion
For companies, social networks allow to develop their notoriety, to manage after-sales services, to federate employees and to assist in recruiting. Being on a social network means to stay tuned and to be humble and responsive. Sustainable development through company social networks allows them to show more interest and respect to their employees, customers and partners’ quality of life. And this is good for their reputation and business.
Sources :
Les Echos.fr, 2012, Les réseaux sociaux accélérateurs de développement durable et RSE.
http://lecercle.lesechos.fr/economie-societe/energies-environnement/developpement-durable/221156770/reseaux-sociaux-accelerateur
Developpement durable.com, 2011, La nouvelle vague des réseaux sociaux éthiques et solidaires.
http://www.developpementdurable.com/economie/2011/04/A5920/la-nouvelle-vague-des-reseaux-sociaux-ethiques-et-solidaires.html
Expertise en référencement.com, 2011, Les réseaux sociaux et le développement durable : une aubaine pour les pros !
http://www.expertise-en-referencement.com/referencement-reseaux-sociaux.html
Les réseaux sociaux au service du développement durable et leurs usages par les professionnels, Mars 2012.
Par Dauphine Dauphine 2012, mardi 6 novembre 2012 à 15:52 :: Advertising
Buzz marketing engages users as brand ambassadors. Several aspects need to be considered for social network marketing success, like sharing pertinent contents and to target the matching audience.
Methology/Research methods
Silverpop, as specialist for digital marketing, regularly publishes case studies. The following steps are partly based on this practical experience, but also on corresponding literature.
Over the last years, customers and prospects are more and more inclining towards forming online social communities, blogs and networks not just to stay in touch with friends, but also to exchange views on brands and businesses. This is a challenge that marketers have to face lately.
All in all, Buzz Marketing is an inexpensive and fast way to promote products in the Internet. Original and engaging content will involve users of various social networks and they will participate by spreading it. This results in an increasing visibility and further attachment to the brand.
Stokes, R. (2008). eMarketing: The essential guide to digital marketing. s.l.: Quirk eMarketing.
Silverpop (2010). Buzz Building: 7 Steps to Social Media Marketing Success. White Paper. [Online]. Available at: http://www.silverpop.com/marketing-resources/white-papers/download/social-media-success.html (Accessed: 22. October 2012)
Pelet, J. (2012) The Buzz Marketing: Electronic Word of Mouth. [Online]. Available at: http://emarketinpress.wordpress.com/buzz/ (Accessed: 10. November 2012)
Facebook (2012). Starbucks. Available at: http://www.facebook.com/Starbucks (Accessed: 08. November 2012)
Twitter (2012). Starbucks. Available at: https://fr.twitter.com/Starbucks (Accessed: 08. November 2012)
Youtube (2012). Starbucks. Available: http://www.youtube.com/user/Starbucks (Accessed: 08. November 2012)
Par Dauphine Dauphine 2012, mardi 6 novembre 2012 à 15:50 :: e-Mail
Par Dauphine Dauphine 2012, mardi 6 novembre 2012 à 15:48 :: eMarketing in general
Par Dauphine Dauphine 2012, mardi 6 novembre 2012 à 15:46 :: Advertising
In the U.S., 90% of all time spent on social networking sites are for Facebook only. 27% of the activity of Facebook users is centered on the homepage and newsfeed, and 21% is centered on profile viewing. Needless to say how it is interesting for a company, especially as we know that Facebook has approximately 160 million visitors per month (about ¾ internet users) who visit the site each day for the majority.
Facebook put tools for brands in order to let them develop their digital business and marketing, for money (that is how Facebook realizes 82% of its receipts). Those tools are advertisements, called “impressions”, situated on the homepage, the newsfeed, friends’ profile or directly on a commercial fan page :
dimanche 4 novembre 2012
Par Dauphine Dauphine 2012, dimanche 4 novembre 2012 à 22:15 :: Social Networks