eMarketing

The Chinese way - ‘An error occurred. Please try later.’

• Facebook, Twitter & Co. have not been accessible for 3 years because of the censorship

• almost half of their time is spent on local counterparts, especially on micro blogs

• possibility to exchange experiences and to level criticism anonymously

• the Chinese let themselves extremely be guided by the opinions and recommendations of others

How to succeed in the market

1. First of all: pay attention to the origin of the contents! - The user’s opinion or negative news about competitors will not always be the true ones.
2. Fine-tune your marketing! - Presence on different local platforms and targeted marketing are indispensable.
3. BUT: Do not forget the basic measures to develop your social media strategy! - Even in China, it is essential to

• present yourself sincerely
• address the customer directly
• learn by trial and error and
• keep your Corporate Communication in the social media platforms.

Worth knowing:

Not a mission impossible, but hard work