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What are the qualifications nowadays to be a good manager ?

Ringmasters designate a brand manager at ease with social technologies, who handle and integrate new technologies to gain benefit. he is very capable to establish relations with businesses and customers and federate his collaborators by encouraging initiatives. Those new leaders became necessary for companies that operates in a hyper connected world, where customers expectations are increasingly high.

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"A great company in the media business needs visionary leaders, not a conglomerate structure headquartered in Columbus Circle that second guesses." Karl Ihcan

Introduction


In increasingly competitive markets, companies have no others alternatives to use communication technologies which are more and more varied among social technologies who hold a vital role. Organizations nowadays demand talented workers, who are strong in different horizontal and vertical domains.

Methodology

The ringmaster profile is defined through the study of 40 mid-size and large companies that are leading the charge in social marketing.


Results

The result is a leader profile in tune with his environment. This ringmaster will be an enterprise player, a catalyst for change, and a master with social technologies. Someone who has digital savvy and is skilled at coordinating a variety of marketing and customer facing-activities.
There is a big commercial opportunity for any recruitment company that can supply these Ring Masters as the skill set is quite broad yet specific to Online, Comms, Project Management, Behavioral Change, Business Strategy. They have to have a balance of soft skills, business and technical experience.



Conclusion

Therefore the ringmaster have a very important role in the evolution of business in internet, they are solutions to management's problems. Their qualities are a good use of marketing tools to achieve the objectives set, and facilitates the cohesion between the internet tool and marketing. Their philosophy of constant innovations is very important for this kind of leader. In conclusion we can say that the ringmasters are the “bridge” between the communication to customers and marketing communication, they will be important in the future companies.
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Social media are dramatically expanding the perimeter of consumer's communities. Fiestamovement.com, for instance, has facilitated a “content creation factory” in the words of Jim Farley, Ford’s CMO

Bibliography

http://www.jbonnel.com/article-la-relation-client-marque-devient-sociale-47423968.html

Bryan Solis: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Andrew Mc Afee: Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization