eMarketing

Now 82% of people use internet and social networks around the world. These last 5 years the time spent on it tripled. This growth depends on internet infrastructures. This phenomenon change people daily life.

In less than 10 years, social networks changed people life. Today, they are an important part of our daily life, as the TV or the radio. At the beginning in 2007, it was less than 500 million users. It wasn’t a phenomenon yet. But in 5 years, everything changed in our virtual landscape. When you are talking to someone about Twitter, he will think “social networks”.
Users can go on their favorite social networks with different computers. They are building different kind of relationship, with someone they had never seen. They are sharing their private life, even if “private” doesn’t mean something. But social networks habits are different between countries, how can they evolve in the future? With this article we will see the evolution of social networks and try to see their influence in the entire world.

This Report uses data collected from Come Score Media Metrix. (MMM): Ad, mobile, media metrix.s The census data are collected from operators and is ascribed with demographic data collected from mobiles of a sample of mobile users (30,000 approximately) who gives their permission. This method gives key market-level mobile web visitation and engagement metrics. It also delivers usage figures for connected apps.
Operators where the data come from are the UK mobile Operators. (O2, Vodafone, EverythingEverywhere, 3 UK). The COM Score Media Metrix suite of syndicated products sets the standard for digital audience measurement and media planning.
Come Score is a global leader in measuring the digital world and preferred source of digital Business analytics. ComScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing data, analytics and on-demands oftware solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce, and a broad variety of emerging forms of digital consumer behavior. Media Metrix reports on more than 70,000 entities uses audience measurement in more 43 countries and 6 global regions that’s cover worldwide totals.

What we can notice, it is that, geographically, people spend more or less the same duration on social networks following the place they live and the development of a country. It appears that in Latin America, people are more keen on social networks than in the rest of the world (they spend 8.1 hours on social networks a day I guess). [It is also the case in Israel and Turkey]. However, not so many people have a computer to go on internet, so only 107.3 million people use social networks for a region accounting about 470 000 million persons. It is obviously Europe countries and Anglo-Saxon countries where social networks are the most used. They are classical developed countries and people use to go on internet and social networks. Another important thing: except in Japan, online population visits also social networks. That was not the case a decade ago. Tiny nuance continental Europe and eastern Asia where the oldest part of the population still doesn’t use that much this way of communication. Facebook is the social network the most used around the world, even if there are still some reluctances in Russia for example.

What we can conclude about this document is that even if Facebook is one of the leader of the social networks, the evolution of his concurrents go very fast. So to stay the leader Facebook will have to be more popular in country like china and to adapt his technology to differents supports. Because twitter and the other social networks are prepared to adapt themselves very fast. We can also say that social networks are an important part of the user's life and it's going to be more important with the time.

What are the qualifications nowadays to be a good manager ?

Ringmasters designate a brand manager at ease with social technologies, who handle and integrate new technologies to gain benefit. he is very capable to establish relations with businesses and customers and federate his collaborators by encouraging initiatives. Those new leaders became necessary for companies that operates in a hyper connected world, where customers expectations are increasingly high.


"A great company in the media business needs visionary leaders, not a conglomerate structure headquartered in Columbus Circle that second guesses." Karl Ihcan

Introduction


In increasingly competitive markets, companies have no others alternatives to use communication technologies which are more and more varied among social technologies who hold a vital role. Organizations nowadays demand talented workers, who are strong in different horizontal and vertical domains.

Methodology

The ringmaster profile is defined through the study of 40 mid-size and large companies that are leading the charge in social marketing.


Results

The result is a leader profile in tune with his environment. This ringmaster will be an enterprise player, a catalyst for change, and a master with social technologies. Someone who has digital savvy and is skilled at coordinating a variety of marketing and customer facing-activities.
There is a big commercial opportunity for any recruitment company that can supply these Ring Masters as the skill set is quite broad yet specific to Online, Comms, Project Management, Behavioral Change, Business Strategy. They have to have a balance of soft skills, business and technical experience.



Conclusion

Therefore the ringmaster have a very important role in the evolution of business in internet, they are solutions to management's problems. Their qualities are a good use of marketing tools to achieve the objectives set, and facilitates the cohesion between the internet tool and marketing. Their philosophy of constant innovations is very important for this kind of leader. In conclusion we can say that the ringmasters are the “bridge” between the communication to customers and marketing communication, they will be important in the future companies.


Social media are dramatically expanding the perimeter of consumer's communities. Fiestamovement.com, for instance, has facilitated a “content creation factory” in the words of Jim Farley, Ford’s CMO

Bibliography

http://www.jbonnel.com/article-la-relation-client-marque-devient-sociale-47423968.html

Bryan Solis: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Andrew Mc Afee: Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization