When the mobile reinvents the shopping
Par Dauphine Dauphine 2012, mardi 30 octobre 2012 à 10:51 :: eMarketing in general :: #353 :: rss
What is the M-business ?
The E-Business is going to be the M-Business. The E-business web site tracks down mobile users. So M-business is the way to make business on a mobile.
For instance by selling product online, buying online, consulting online, checking on our mobile. Mobile apps were originally offered for general using and information retrieval, including email, calendar, contacts and stock picture and weather information.
However public demand and the availability for development tools drove rapidly on an expansion into other categories as: GPs, and locations based, catalogues online, games, buying app, ordering our shopping list, ticket purchases, consulting results…
The explosion in number of smartphones increases the variety of applications. On the next step of this article, we are presenting all the kind of applications you can have on your mobile.
Applications
MOBILE BANKING
Mobile banking also known as M-Banking, M-banking enable to us to manage our account transactions, payments, credit applications and other banking transactions through a mobile device such as a mobile phone.
PAYPALThere are some applications well known for this such as PAYPAL. Thanks to these, we can make puchases on the internet quickly and safely. Nowadays PayPal is the most used by the mobile users to make their purchases.
MOBILE PAYMENT
Mobile payment are mobile money transfer, and mobile wallet and generally refer to payment services operated under financial regulation and performed from or via a mobile phone. The main goal is develop means of payments for the E-commerce and M-commerce.
GENMSECUREGenMsecure offers a secure payment solution for e-commerce. The principle is to associate your bank account with your mobile code PIN type. When making a purchase, a confirmation is then requested to the owner of the phone by SMS.
PRICE COMPARATOR
The principle of these applications is simple: you select a category, subcategory or you can even go directly to the name of the product.
PRIXINGYou get a list of various references including their price compared to dealers referred. There is now, in addition to price comparisons, geolocation. It allows you to compare prices at different stores around where you are and can also get reductions!
RESTORATION
In the domain of restoration, various applications exist with geolocation (McDonald's, KFC) and you can get discount voucher when you are near the sign. There are also applications which are offering different games, and depending on your results, you earn more or less discount voucher.
MC DONALD'SMcDonald's and its "pick and play"
FASHION
Fashion, very present in our daily lives, has also made its entry sites for downloading applications. Many applications, Then brands propose their services: putting their entire collection at your disposal (ZARA)online, but They also offer to you the geo localization to know where is the closest shop (MIM) and even receive discount vouchers when you close to shop.
ATOL LES OPTICIENSYou can take your picture and try products directly on your photo, for example, spectacle frames and to share it on the net for the advices.
CULTURE
Thanks to your Smartphone, you can now get information about a show or movie simply by taking a photo of the poster, but you can also book your tickets directly from you. And entertainment side, you can earn discounts by playing a simple game play, combining the virtual with the real. PIXEEWith Pixee, access is direct and intuitive image recognition and geolocation! In addition, Pixee has a powerful search tool! CONSOMPTION Consumption applications are based in order to help consumer to know about promotion, to help them to find where the shop is located for instance. Those applications help you in your daily life. Here, you can have some examples of services the consumption application propose to you - Consumption applications allow receiving discount vouchers everyday - You can contain catalogues and have offer by city localization then you can indicate it to your friends - The application can be a form as a dematerialized card on your smartphone - It helps you to have the possibility to registering all loyalty cards on your mobile so to say goodbye to your hundred of cards in your money purse Franprix allows taking advantages of discount vouchers on your mobile / Application propose a catalogue of discount vouchers of the national brand / Allow people to buy online WEB SITE BUYING The application offers you the possibility to find the best daily deals from partners to consult in real time and to enjoy in an instant look. Restaurants, bars, wellness activities, sports or services, daily access to more than a hundred tips (at least 50% discount) classified according to your desires and your location, and easily share with friends. OHMYDEALOhmydeal enable to you to have some reduction everydayTRAVEL
Thanks to the development of service offerings, travel applications have emerged.It purpose different services to facilitate the consummer’s life at every moment, every place thanks to your smartphone. Consultation schedules, informations on routes and prices, ticket booking and online payment are adapted to your phone. TRAVEL- SNCF Book a train ticket / Manage your reservations / Your services practices (M-ticket, Promotions) / Create your account / Give opinion or comment? TYPE OF LIFE CITYZI Conclusion As m-commerce applications and wireless devices are evolving rapidly, one will take forward the other one towards empowering innovation, versatility and power in them. There are a number of business opportunities and challenges of bringing forth viable and robust wireless technologies. We can say that M-business will be more important than E-business in a near future. Sources: www.treizearticlesweblab.com http://www.peterindia.net/M-CommerceOverview.html http://www.youtube.com/?gl=FR&hl=fr http://www.cityzi.fr/De Gouville Faustine
Lorin Pierre-Baptiste
Ravé Félicia
Sorin Fanny
Tourrette Margaux
Vincendeau Axel
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1. Le vendredi 9 novembre 2012 à 17:24, par rédacteur attentionné
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