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In less than 10 years, social networks changed people life. Today, they are an important part of our daily life, as the TV or the radio. At the beginning in 2007, it was less than 500 million users. It wasn’t a phenomenon yet. But in 5 years, everything changed in our virtual landscape. When you are talking to someone about Twitter, he will think “social networks”. Users can go on their favorite social networks with different computers. They are building different kind of relationship, with someone they had never seen. They are sharing their private life, even if “private” doesn’t mean something. But social networks habits are different between countries, how can they evolve in the future? With this article we will see the evolution of social networks and try to see their influence in the entire world.

This Report uses data collected from Come Score Media Metrix. (MMM): Ad, mobile, media metrix.s The census data are collected from operators and is ascribed with demographic data collected from mobiles of a sample of mobile users (30,000 approximately) who gives their permission. This method gives key market-level mobile web visitation and engagement metrics. It also delivers usage figures for connected apps.
Operators where the data come from are the UK mobile Operators. (O2, Vodafone, EverythingEverywhere, 3 UK). The COM Score Media Metrix suite of syndicated products sets the standard for digital audience measurement and media planning.

Come Score is a global leader in measuring the digital world and preferred source of digital Business analytics. ComScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing data, analytics and on-demands oftware solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce, and a broad variety of emerging forms of digital consumer behavior. Media Metrix reports on more than 70,000 entities uses audience measurement in more 43 countries and 6 global regions that’s cover worldwide totals.

What we can notice, it is that, geographically, people spend more or less the same duration on social networks following the place they live and the development of a country. It appears that in Latin America, people are more keen on social networks than in the rest of the world (they spend 8.1 hours on social networks a day I guess). It is also the case in Israel and Turkey. However, not so many people have a computer to go on internet, so only 107.3 million people use social networks for a region accounting about 470 000 million persons. It is obviously Europe countries and Anglo-Saxon countries where social networks are the most used. They are classical developed countries and people use to go on internet and social networks. Another important thing: except in Japan, online population visits also social networks. That was not the case a decade ago.
Tiny nuance continental Europe and eastern Asia where the oldest part of the population still doesn’t use that much this way of communication. Facebook is the social network the most used around the world, even if there are still some reluctances in Russia for example.





To conclude we can notice the social network not only change professional relation, both social and cultural aspects moved. People are finding through this way new horizons and a new path to be connected with the whole world. Facebook is making a revolution in your life for showing personal data, pictures... In effect, the social network is being useful until for companies because they can learn more about you than using a resume. It is also a new technology of communication very important for companies to communicate with suppliers, partners… Using collaborative technologies Cisco earned productivity saving money and winning time and reduced greenhouse gas. Executives don’t take the plane to visit another subsidiary, don’t pollute, don’t waste time, and is more available at the office and so more productive.

This new way of communicate is becoming a place of interaction essential and we are going to considerate it more and more. So either the social network is dangerous we have to educate ourselves to use it correctly and effectively. People is changing is way of mind and understand the strength of this tool.