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mercredi 30 janvier 2013

PIP mobile phone problems

a little explanation about what i read...

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The power of like

a little explanation about what I read.....

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lundi 12 novembre 2012

Social Media in China - a quite different thing

Communicate via social media with consumers, that is easy. But to get into the Chinese social media market means to overcome several hurdles and to understand the market's rules and consumer habits.

The Chinese way - ‘An error occurred. Please try later.’

  • Facebook, Twitter & Co. have not been accessible for 3 years because of the censorship

  • almost half of their time is spent on local counterparts, especially on micro blogs

  • possibility to exchange experiences and to level criticism anonymously

  • the Chinese let themselves extremely be guided by the opinions and recommendations of others

How to succeed in the market

  1. First of all: pay attention to the origin of the contents! - The user’s opinion or negative news about competitors will not always be the true ones.
  2. Fine-tune your marketing! - Presence on different local platforms and targeted marketing are indispensable.
  3. BUT: Do not forget the basic measures to develop your social media strategy! - Even in China, it is essential to
    • present yourself sincerely
    • address the customer directly
    • learn by trial and error and
    • keep your Corporate Communication in the social media platforms.

Worth knowing:

Not a mission impossible, but hard work

By developing new techniques to manage the customer relationship and considering the mentioned facts, companies will make the most of the high social media activity of the Chinese. They should profit from analogies with similar markets and from the incredible potential of the market with regard to the number of internet users.

Internet Sources:

Facebook, 2012. Facebook Newsroom.

Financial Times Deutschland, 2012. Article ‘Alles außer Facebook’.

Internet World Business, 2012. Heftarchiv Ausgabe 12 2012. Article ‘Das Netz im Reich der Mitte’.

Lingner Consulting New Media, 2012. Article ‘Social Media und Employer Branding in China’.

McKinsey Quarterly, 2012. Marketing & Sales, Digital Marketing, April 2012.

n-tv, 2012. Article ‘Cyber-Attacken in Zeiten des Parteitags: Google in China geblockt’.

t3n We Love Technology, 2012. Article ‘Social Web in China: Wie deutsche Unternehmen im Reich der Mitte erfolgreich sind’.

we are social, 2012. Blog. Post ‘Social, Digital and Mobile in China’.

Yahoo! Deutschland, 2012. Nachrichten. Article ‘Facebook heißt hier RenRen: Social Media in China’.

YouTube, 2012. Video ‘PandoHouse Rock: The Great Firewall Of China Song’.

YouTube, 2012. YouTube Statistics.

The Power of Like

This article deals with the power of like and the relation between Fans and brands.

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Social media in china, things are different


Facebook, twitter, youtube or link-in ,these social-medias do not exist in China because of the censorship. Chinese people are using different social media like renren, weibo or kaixin. Because of the different culture, they have a different way of using social medias weither it's used by online users or companies.


The world's largest demography is also the world's largest social-media market. It's vastly different from its counterpart in the west but there are some similar aspects. Social-media is a larger phenomenon in the world’s second-biggest economy than in other countries, including the United States. But why is it not exactly used the same as in the western countries?

1. Surveying the scene

-the world's biggest internet user base -world's most active environment for social media -chinese companies have social medias more advanced tan in western countries -A growth of social medias is difficult because of the censorship established by the government

2. Particularities of chinese social-medias

-Social media targets a Socio-professional group of people, depending on the age, family situation etc..
-Given the active censorship in China, Social Medias are very influenced by the Chinese culture.
-Young people are very active on social Medias.
-Social medias develop themselves more and more, and the government has difficulties to have them under control

3. Consumers and social media

- Multiple accounts
- 100 millions mobiles social users
- Users value the advices of opinion leaders
-A real opportunity for marketers

4. How companies are using social media

-A window to show their products
-they are using artificial writers
-A problem for users to distinguish the right from the fake

5. Crafting a winning strategy

- Chinese brands use essentially social medias efforts to support their goals!
- Making content authentic and entertaining to attract more internet users
- Marketing team constantly adapting content and learn from the users reactions
- Ingredients of success in marketing action are pretty similar but different because of the particular context in china with a big government power.


Companies are taking adventages of social-media and are using them as a tool for their strategy.
Chinese inhabitants are strongly influenced by social medias, which impact heavily on their consumption.
China is a politicly a communist country and informations are censored by the government. We can wonder where social medias will stop their explosive growth and if they will ever change the policy about censorship on social medias.



Exemples of Chinese social media (1: renren, 2: sina weibo)

dimanche 11 novembre 2012

Social Networks through countries and ages

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samedi 10 novembre 2012

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This article deals with the power of like on Facebook and the relation between Fans and brands.

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vendredi 9 novembre 2012

Mobile Phone Problems

Telemarketing calls and spam texts are realities for cell phone users. The survey treats for problems: Dropped calls / Unwanted sales, marketing calls / Spam, unwanted texts / Slow download speed.

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THE M-MARKETING : The marketing of tomorrow

Mobile marketing is simply the process of marketing to people via their mobile devices. This is really just an extension of internet marketing, as more and more people are starting to spend more time on their mobile devices and less time on their computers it was inevitable that the internet marketers would move into this form of marketing. If you want to be successful with your mobile marketing campaign, you will need to be more creative in your approach to marketing.

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jeudi 8 novembre 2012

Social media in China - a quite different thing


mardi 6 novembre 2012


Social networks have led to a revolution both in people's habits and lives and in the professional world. Companies have the opportunity to enhance their relationship with sustainable development.

Today, social networks are a tool to promote sustainable development in companies. Women & Sustainable Development Network is an association that organizes meetings, debates and conferences in order to value both women's entrepreneurship and sustainable development. During the last meeting in 2012 different points of sustainable development were discussed.

Social networks and sustainable development

The definition of the social network is quite vague but the main idea is to share and strengthen social ties.

Today, a new style emerged: ethical and solidarity social networks. Their philosophy is “everybody can become a sustainable development actor”. Social networking websites are now adapted to integrate the values of sustainable development. And some social networks have a policy to become sustainable development actors.

Ethical and solidarity social networks:

Today, only a few ethical and solidarity social networks exist, and are rather dedicated for the average person. Causes and Jumo, American websites, both designed by the co-founder of Facebook, stand out with the new French platform reWorld.

Specialized social networks:

Many other ethical social networking initiatives have emerged, but they are dedicated to specific areas of sustainable development or smaller target audiences.

  • Tinkuy

  • Les Végétaliseurs, « pour voir la vie en vert »

  • EnviMotion

Social networks, sustainable development and companies

Studies tend to show that many business professionals, including senior managers, have difficulties to integrate the issues, principles and objectives of sustainable development. But some of them begin to understand the issue. The companies’ social networks host communities of interest. They are initiated by employees or by the company itself, when collaborating with its teams, on topics such as sustainable development or the integration of disabled employees.


  1. Danone’s "Dawn to Earth" aims to share the company's vision and innovative experiences in the fields of sustainable development and social responsibility. This helps manage the company's reputation.
  2. WiserEarth network brings together NGOs and facilitates meetings and partnerships. This is a vertical network serving the collective intelligence.
  3. The Crédit Agricole’s social network "l’hanvie de faire la différence" aims to find ways of working with people with disabilities and learn to work together. It is a way to know the Crédit Agricole and attract people with disabilities.


For companies, social networks allow to develop their notoriety, to manage after-sales services, to federate employees and to assist in recruiting. Being on a social network means to stay tuned and to be humble and responsive. Sustainable development through company social networks allows them to show more interest and respect to their employees, customers and partners’ quality of life. And this is good for their reputation and business.

Sources :

Les Echos.fr, 2012, Les réseaux sociaux accélérateurs de développement durable et RSE.


Developpement durable.com, 2011, La nouvelle vague des réseaux sociaux éthiques et solidaires.


Expertise en référencement.com, 2011, Les réseaux sociaux et le développement durable : une aubaine pour les pros !


Les réseaux sociaux au service du développement durable et leurs usages par les professionnels, Mars 2012.

Buzz Marketing

Buzz marketing engages users as brand ambassadors. Several aspects need to be considered for social network marketing success, like sharing pertinent contents and to target the matching audience.

Methology/Research methods
Silverpop, as specialist for digital marketing, regularly publishes case studies. The following steps are partly based on this practical experience, but also on corresponding literature.

Over the last years, customers and prospects are more and more inclining towards forming online social communities, blogs and networks not just to stay in touch with friends, but also to exchange views on brands and businesses. This is a challenge that marketers have to face lately.

1. Determine Your Strategy and Find Your Key Channels

A company should elaborate a marketing strategy that matches with their overall and social media goal. Social media can be used as a sale, promotion, customer support and communication channel. The enterprise needs to locate the social networks where the real target group is active. In general, users are active on various platforms, like Facebook and Twitter. B2C marketing focuses on entertaining platforms such as Facebook and YouTube, where promotions take place and costumers get engaged. B2B marketing is more informative and uses channels such as Blogs or Twitter.

2. Create Content That Connects

A pertinent, engaging and share-worthy content is still the most important part of any campaign to evoke a two-way dialogue with the customer. However, the style and voice of the messages have to be linear and adapted to the specific channel. Articles are more detailed; Twitter on the other hand, has to catch the reader in just 140 characters. Furthermore, Tweets as well as blog post are additional inbound links that will show up in search engines and thus, using the right keywords can increase the overall site traffic through the search engines. Consistency is expected and will even increase this traffic further.

3. Engage & Monitor the Marketplace

The best scenario is seeing the message go viral, that means social network users spread it themselves. Companies need to start posting content on networks that encourages people to participate and that is related to the company’s activity without being perceived as advertisement. Monitoring people's activity in social networks will help to understand and interact with them. The more interaction, the better the viral marketing is. It can be monitored for example by measuring how often the customers share the message. The final step consists of analyzing the data obtained by social media monitoring, figuring out mistakes and eliminating them.

4. Identify and Enable Influencers

Given that social media marketing is most effective when it’s costumer to costumer, companies can use these already established connections to promote their product. Potential brand ambassadors, such as fans or bloggers have to be identified and engaged. Regular contact and special offers will increase their loyalty and as a result, will make them to believable promoters. The company should deal with criticism immediately, in public or in private, to demonstrate its awareness.

5. Conclusion

All in all, Buzz Marketing is an inexpensive and fast way to promote products in the Internet. Original and engaging content will involve users of various social networks and they will participate by spreading it. This results in an increasing visibility and further attachment to the brand.

6. References

Stokes, R. (2008). eMarketing: The essential guide to digital marketing. s.l.: Quirk eMarketing.

Silverpop (2010). Buzz Building: 7 Steps to Social Media Marketing Success. White Paper. [Online]. Available at: http://www.silverpop.com/marketing-resources/white-papers/download/social-media-success.html (Accessed: 22. October 2012)

Pelet, J. (2012) The Buzz Marketing: Electronic Word of Mouth. [Online]. Available at: http://emarketinpress.wordpress.com/buzz/ (Accessed: 10. November 2012)

Facebook (2012). Starbucks. Available at: http://www.facebook.com/Starbucks (Accessed: 08. November 2012)

Twitter (2012). Starbucks. Available at: https://fr.twitter.com/Starbucks (Accessed: 08. November 2012)

Youtube (2012). Starbucks. Available: http://www.youtube.com/user/Starbucks (Accessed: 08. November 2012)

The 5 proven email practices to drive revenue

Email marketing is one of the best ways to communicate directly with your customers and generate repeat sales. The main point of the email is to encourage some sort of action, such as buying a product or participating in a survey.
The Marketing Company Exact Target proposes five email practices to increase revenue. The following five points summarize their guidelines for successful emailing.

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The M-commerce is the new favorite way of purchasing for the shopper. Nearly 14% French have already made a purchase with their mobile phone.
But what are exactly the new functionalities of the M-commerce?


I) An expansion of E-commerce.

The E-commerce is gradually inserted in our daily life until it overcomes our mobile phones, which are used as means of payment.
The M-commerce is a new form of trade that has emerged with the development of the Internet on the mobile. An explosion of applications and services accessible everywhere took place (Such as Fnac, SNCF and Vente-privée).

II) Payments by Mobile: A multitude of potential solutions.

In figures, 74% of mobile users have purchased an app for Smartphones and 46% are for games. However, the issue of safety is essential. There are multitudes of ways of payment (e.g. Paypal, Kwixo). But there are also some other ways of payment which are little-known like the Mobile Payment (e.g. Buyster) or the Near Field Communication (e.g. Google Wallet).

III) The hyper-accessibility of Purchase: the Eldorado of "shopping addicts"

Price comparison: Promotes the buying decision, revives the competition between stores and provides information on products.

M-couponing:Offers discounts with push applications. However, the editor of this service will have to highlight some information.

Discount card (loyalty actions):Tends to be replaced by applications on Smartphones. This allows the continued supply of the client, the accumulation of points etc.

The instant shopping: Some apps are available on android to find your favorite sign and to consult their promotional offers (e.g. Plyce shopping).

Push promotion: For some apps, you just have to localize yourself to receive the promotion of the store which are just near you (e.g. Mim or Mac Donald).

Advertising and compulsive buying: It’s possible to take a picture of a film poster with your phone to receive information about the movie and to buy your ticket (e.g. Pixee).

The end of the commercial border?

IV) New uses and services to a revolution in a sales behavior"

Facebook :
Some enterprises make special offers on Facebook which can only be realized if enough people are interested in. Then, you can pay this product by card or with the Credits of Facebook.

Mobile Shopper :
The Mobile Shopper is an application that makes your shopping easier. You can compare products, scan items and pay with different methods (e.g.Paypal).

Other examples:
- The social M-commerce: Showing the purchase on social networks.
- The business IRL (in real life): Reproduction of the real environment completed with virtual effects.
- The mobile multifonction: Gathering of a lot of services.

Get on the phone now !










A Responsive Web Design today

Rather than making a unique format commutable for all different tools, the responsive design allow the building of chameleon website.

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